About 8 or 9 years ago I noticed that alot of mainstream stars and large companies were starting to become weak and very commercialized. Some professional athletes only wanted boatloads of money and not want to play as hard as a college student would. The large clothing companies would throw out a fancy cliche in hopes of being able to jack up the price on their product, because some young people beleived that wearing a certain shoe makes them better at what they do. At that time I decided I would not let it go on like this and created 2nd2none. The shoe does not make you who you are nor does the person wearing it in a commercial. Clothes named after people are fads just like hair styles. Don't say you have a line if you don't put anything in it besides money or your face. If you don't have a real meaning behind it don't act like you do. The only way to become great at anything is hard work, prayer, and dedication. With those things you can be the best and the only way to be the best is to be 2nd2none.