Unlike other clothing companies we set out first and foremost to spread our message, A message of personal belief and greatness. For that reason we choose to reward those who truly believe and carry themselves like they are 2nd2none. At any given time someone purchasing a 2nd2none item will be chosen to receive a gift as much as free tix to a concert of your choosing to free TV's and if you don't know by now we don't do cheap. This gift is for helping us achieve a goal and in return we want to give back to you as well. We are looking forward to calling you an letting you know that you have won . Thanks allot If you are not entering into current contest's we also reward people for just being spotted in certain sporting events with out gear on. With that being said you can win for doing nothing but being in the right place at the right time.